Rev Fin 1998; 11:705-737
© 1998 the Society for Financial Studies
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Pricing strategy and financial policy
1 Hong Kong University of Science and Technology
2 Department of Finance, College of Business Administration, University of Texas, Austin, TX 78712-1179, USA
z Corresponding author
Abstract
Recent empirical evidence indicates that capital structure changes affect pricing strategies. In most cases, prices increase following the implementation of a leveraged buyout of a major firm in an industry, with the more leveraged firm in the industry charging higher prices on average. Notable exceptions exist, however, when the leverage increasing firm's rival is relatively unlevered. The first observation is consistent with a model where firms compete for market share on the basis of price. The second observation can be explained within the context of a Stackelberg model where the relatively unlevered rival acts as the Stackelberg price leader.
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